Kenya has outperformed all other African nations in sports betting. Sports betting and other forms of gambling have grown in popularity throughout Africa.
It is a multi-million dollar business in Africa. According to Dublin-based Research and Markets, the global gambling market could reach $635 billion by 2022. The abundance of reputable bookies’ free bet Kenya offers has also contributed to this tendency. Sub-Saharan African millennials are increasingly utilizing their phones to bet on football matches, paying up to Sh5,000 ($50) every month.
According to the above-mentioned research, Kenya has outperformed every other African nation. A GeoPoll rapid survey of youth aged 17 to 35 in Kenya, Nigeria, Uganda, South Africa, Ghana, and Tanzania proved this. Nairobi now has 18 casinos, 128 table games, and 908 video poker and slot machines.
Another GeoPoll poll earlier this year indicated that African adolescent consumers spent over 50% of their incomes on personal care. In Sub Saharan Africa, the growing popularity of gambling and sports betting among male millennials is due to their love of sports and aggressive marketing by local sports betting businesses.
According to the research, 54% of local kids had gambled at least once. Kenya has the most gambling youth (76%) followed by Uganda (57%) and Ghana (6%). (at 42 percent ).
Which sports are most popular?
Football was the most popular sport for betting in all African nations save South Africa. 79 percent of Kenyan young sports gambled on football matches. Lotteries are significantly more popular than poker, racing, casino, or football in South Africa.
Gambling on mobile phones
The cell phone has emerged as the best medium for sports betting, with 75% of bets placed through mobile.
In Kenya, 96% of sports bettors use their phones! Despite having the highest mobile phone penetration in Africa, just 48% of South Africans use their phones to bet.
Kenya has outperformed other African nations in terms of sports betting and gaming expenditure. Kenyans love betting for ten reasons. Unlike other African countries, the majority of Kenyan youngsters gamble at least once per week, paying up to $ 50 per month.
Mobile phones are Africa’s Las Vegas. Football betting is growing among African youngsters, particularly Kenyans, because to the popularity of the English Premier League and other European leagues.